Client Overview

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Footsteps LLC, owned by Dr. Christopher Formanek, DPM, is a podiatry clinic specializing in foot and ankle care.

Challenge

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• Low online visibility in a competitive market
• Minimal organic traffic and new patient inquiries
• Outdated website with poor user experience

Solution

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ClickClinic implemented a comprehensive SEO strategy:

1. Keyword Optimization
   • Targeted high-value keywords like “ingrown toenail baton rouge”, “diabetic foot problems baton rouge”, and “diabetic foot care”
   • Optimized for local search terms: “podiatrist gonzales”, “foot doctor near me”
2. Content Creation
   • Developed informative blog posts on common foot conditions and treatments
   • Created patient education pages on specialized services
3. Technical SEO
   • Improved site speed and mobile responsiveness
   • Implemented schema markup for rich snippets in search results
4. Local SEO
   • Optimized Google My Business listing
   • Built citations on relevant medical directories
5. Link Building
   • Secured backlinks from reputable health websites and local business directories

Results (After 6 Months)

• 185% increase in organic search traffic
• 78% growth in new patient inquiries from organic search
• 42% improvement in keyword rankings for target terms
• 95% increase in click-through rate from search results

Key Takeaways

1. Specialized medical content drives engagement and authority
2. Local SEO is crucial for attracting nearby patients
3. Technical optimization enhances user experience and search rankings
4. Consistent, targeted efforts yield significant improvements in visibility and patient acquisition