Client Overview
Cardiovascular Institute, a leading heart health center, sought to improve its online visibility and patient acquisition. With no organic traffic and zero keyword rankings, they turned to ClickClinic for a comprehensive digital makeover.
The Challenge
- Non-existent organic search presence
- Outdated WordPress website with poor performance
- No conversions from digital channels
ClickClinic’s Solution
Our team implemented a multi-faceted approach:
Technical Overhaul
- Migrated the website from WordPress to NextJS for improved performance
- Implemented advanced SEO techniques including schema markup
Strategic Keyword Targeting:
- Conducted in-depth keyword research in the cardiovascular health niche
- Implemented a phased approach to target high-value keywords
Content Optimization
- Developed authoritative content on heart health topics and a concentration on vein care
- Optimized existing pages for target keywords and user intent
- Local SEO Enhancement:
- Optimized Google My Business listing
- Implemented structured data for local search visibility
Results After 2 Months
- 81.58% increase in overall users
- 78.31% growth in new users
- 74.81% boost in total sessions
- Keyword rankings established for target terms
- 69.48% engagement rate from Google organic traffic
Ongoing Strategy
- Implementing additional high-value keywords
- Developing outreach campaign to authoritative medical publications
- Continuous optimization based on performance data
Key Takeaways
- Strategic SEO can rapidly improve visibility for medical practices
- Modern web technologies provide a competitive edge in healthcare digital marketing
- A phased, data-driven approach yields sustainable growth in patient acquisition
